![]() ![]() Learn if it works for e-commerce businesses. Cost-plus pricing / cost-based pricing / cost-oriented pricingĪ strategy in which the price of a product is determined by adding a markup on its cost. Learn why and how to apply competitive pricing. Competitive pricing / market-oriented pricingĪ commonly pursued strategy where businesses price products in line with competitor prices. Competitive marketĪ product/service market in which numerous players exist and none is a market leader. Gathering and analyzing information about competitors to draw a picture of the current business environment, and anticipate future trends and challenges.Ĭheck out the list of some useful competitive intelligence tools. ![]() Learn why do they matter to e-commerce businesses. Search engines that list product prices from multiple websites easing price comparison for shoppers. The process in which a product becomes identical to competitor products, so customers make purchasing decisions based solely on price. Channel-specific pricingĪ strategy where omnichannel businesses price their products differently across different channels.Ĭompare different pricing strategies for omnichannel retail. Captive productĪccessory items that are used and sold alongside core products.
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